SA Tourism

We were briefed to capture all social media conversations and contributions, and make them visible to all attending INDABA. We created a nine-panel plasma wall, situated in one of the main passageways of the Durban ICC, and created a true Twitterverse experience for patrons.

The INDABA social media wall continuously mined selected Twitter hashtags and handles, Facebook updates and photos as well as Instagram contributions.

This resulted in the creation of a massive social media database consisting of almost 10 000 Facebook, Twitter and Instagram interactions over the period of INDABA.

Without Humans

you do not have a business and
you do not have a market