The primary focuses of FNB Business Banking is to help small and big businesses grow. So, when FNB briefed us to help with creating awareness around the W2W event, our idea was to create a platform that would allow thousands of online and offline participants and spectators to view, connect with and visit the businesses on the competition route. And better yet, our campaign also gave exposure to small and large business while marketing the event.
We created an immersive online experience through an interactive 3D Google map of the entire route, which included a full virtual tour that featured all the businesses on route. The businesses were showcased at starting and finishing points, others as watering points on the route, and more listed as official spectator points.