FNB asked us to help develop a brand and spatial design for the Bank City Precinct. We drew inspiration from the geographical layout of the CBD and Jozi’s diverse culture.
We took the aerial grid that is shaped by the roads an buildings in the area, turned it on its side, and developed our brand using the physical space. The vibrant colour palette was inspired by the community that thrives there.
After the completion of the revitalisation project and the physical launch, all the tenant spaces were filled, crime in the area reduced with 20%, and weekend traffic increased.